Marketing Communication Major
Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.

Develop In-Demand Skills Where Business and Creativity Connect
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What is Marketing Communication?
Where Strategy Meets Storytelling
Marketing and communication have converged into a unified discipline that drives business success. You’ll master both areas, developing skills in digital marketing, content creation, data analysis, and strategic planning that today’s employers demand.
In this rapidly evolving field, you’ll learn to translate consumer insights into campaigns that connect with target audiences across multiple channels¡ªpreparing you to lead marketing initiatives immediately upon graduation.
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Why study Marketing Communication at Champlain?
At Champlain, our Upside-Down Curriculum puts you in marketing courses immediately¡ªno waiting two years to start building professional skills. You’ll benefit from:
- Immediate hands-on experience that builds your portfolio from semester one
- Small classes taught by industry professionals with current field experience
- Internship opportunities with regional and national companies starting as early as your first year
- The ability to customize your degree with a complementary minor that creates your unique professional specialty
- A supportive campus community that fosters creativity and professional connections
Our 365体育官网 location provides access to a thriving business community where you’ll build connections with potential employers through guest speakers, site visits, and networking events.
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What will I learn while studying Marketing Communication?
Build Career-Ready Skills From Day One
By the time you graduate, you will:
- Create data-driven marketing strategies that build strong brands and resonate with target audiences
- Master multi-channel communication using written, visual, digital, and technological tools that engage stakeholders
- Develop and implement ethical marketing campaigns that meet professional standards
- Deliver client-ready projects using industry-standard marketing technologies and platforms
- Adapt to the rapidly changing marketing landscape with cutting-edge skills and techniques

Different by Design
Built-In Certifications
Graduate with industry certifications that employers actively seek¡ªHubSpot, Google Analytics, and more are integrated directly into your coursework, putting you ahead of other job candidates.
Future-Focused Curriculum
Our program evolves with industry trends, teaching you not just current practices but how to anticipate and adapt to emerging marketing technologies and consumer behaviors.
Real Client Experience
From day one, you’ll work with actual businesses, developing and implementing marketing campaigns, conducting research, and creating content for diverse platforms and audiences.
Facts & Stats
According to Glassdoor.com, marketing and communication professionals earn competitive salaries, reflecting the high demand for their specialized skills.
Job growth for Marketing Managers jobs expected between 2021 to 2031 by the U.S. Bureau of Labor Statistics ¨C slightly greater than the average.
Sample Courses in the Marketing Communication Major
Our curriculum combines communication strategy with business expertise, preparing you for immediate career success. You’ll take courses in:
Combining Traditional Business with Communication Strategies
Career Possibilities
What jobs can I get with a Marketing Communication degree?
You¡¯ll Find a Career In¡
- Digital Marketing Manager
- Branding & Digital Marketing Specialist
- Content Strategy Director
- Creative Content Designer
- Digital Communication & 365体育官网 Brand Developer
- Director of Marketing & Communication
- Marketing Campaign Developer
- SEO & Analytics Specialist
- Social & Brand Community Manager
- Social Media Specialist
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More Inside Marketing Communication Major
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Overview
Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.
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Curriculum
Your career in marketing communication begins now with Champlain¡¯s Upside-Down Curriculum. Discover the difference that doing on day one has on your success.
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Faculty
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Learning Outcomes
Learn from real client work embedded into your Marketing Communication courses at Champlain.