two students present their work to the class via a slide presentation

Graduate in the lead

After college, peers may think about industry credentials for tools like HubSpot and Muck Rack. You can graduate with your upgrades already unlocked.

Major (BS)
Robert P. Stiller School of Business 
On-Campus Employment Opportunities
Study Abroad
365体育官网
Admissions 
Current Students College Catalog 
Related Majors 

Develop In-Demand Skills Where Business and Creativity Connect

In today’s digital-first marketplace, companies actively seek professionals who can create compelling content, analyze data, and build brand strategies across platforms.

At Champlain, you’ll start working with real clients your first semester and graduate with industry certifications that employers value¡ªplus a portfolio of completed campaigns that demonstrate your skills.

  • Where Strategy Meets Storytelling

    Marketing and communication have converged into a unified discipline that drives business success. You’ll master both areas, developing skills in digital marketing, content creation, data analysis, and strategic planning that today’s employers demand.

    In this rapidly evolving field, you’ll learn to translate consumer insights into campaigns that connect with target audiences across multiple channels¡ªpreparing you to lead marketing initiatives immediately upon graduation.

  • At Champlain, our Upside-Down Curriculum puts you in marketing courses immediately¡ªno waiting two years to start building professional skills. You’ll benefit from:

    • Immediate hands-on experience that builds your portfolio from semester one
    • Small classes taught by industry professionals with current field experience
    • Internship opportunities with regional and national companies starting as early as your first year
    • The ability to customize your degree with a complementary minor that creates your unique professional specialty
    • A supportive campus community that fosters creativity and professional connections

    Our 365体育官网 location provides access to a thriving business community where you’ll build connections with potential employers through guest speakers, site visits, and networking events.

  • Build Career-Ready Skills From Day One

    By the time you graduate, you will:

    • Create data-driven marketing strategies that build strong brands and resonate with target audiences
    • Master multi-channel communication using written, visual, digital, and technological tools that engage stakeholders
    • Develop and implement ethical marketing campaigns that meet professional standards
    • Deliver client-ready projects using industry-standard marketing technologies and platforms
    • Adapt to the rapidly changing marketing landscape with cutting-edge skills and techniques
Students professionally speaking together around a table

Different by Design

Built-In Certifications

Graduate with industry certifications that employers actively seek¡ªHubSpot, Google Analytics, and more are integrated directly into your coursework, putting you ahead of other job candidates.

Future-Focused Curriculum

Our program evolves with industry trends, teaching you not just current practices but how to anticipate and adapt to emerging marketing technologies and consumer behaviors.

Real Client Experience

From day one, you’ll work with actual businesses, developing and implementing marketing campaigns, conducting research, and creating content for diverse platforms and audiences.

$86,000

According to Glassdoor.com, marketing and communication professionals earn competitive salaries, reflecting the high demand for their specialized skills.

6%

Job growth for Marketing Managers jobs expected between 2021 to 2031 by the U.S. Bureau of Labor Statistics ¨C slightly greater than the average.

Sample Courses in the Marketing Communication Major

Our curriculum combines communication strategy with business expertise, preparing you for immediate career success. You’ll take courses in:

Combining Traditional Business with Communication Strategies

Career Possibilities

What jobs can I get with a Marketing Communication degree?

You¡¯ll Find a Career In¡­

  • Digital Marketing Manager
  • Branding & Digital Marketing Specialist
  • Content Strategy Director
  • Creative Content Designer
  • Digital Communication & 365体育官网 Brand Developer
  • Director of Marketing & Communication
  • Marketing Campaign Developer
  • SEO & Analytics Specialist
  • Social & Brand Community Manager
  • Social Media Specialist

More Inside Marketing Communication Major