Game Business & Publishing Major

The game industry has grown from neighborhood arcades into a global industry worth over $100 billion. With all of that growth and monetary opportunity, studios need competent, business-minded professionals who know how to successfully market a game release, connect with the target audience, and use their research to employ successful business tactics during game production and publishing. Employees in this field ensure that all of the work game developers put into a game is seen by a large audience, and ultimately makes enough money to succeed and fuel growth.

You’ll get the full picture of the game market and process through Champlain College’s Game Studio Experience, where students in each game major collaborate in a complete ecosystem that simulates the industry. Your experience here sets you up to transition seamlessly into your career.

In our Upside-Down Curriculum, you’ll start taking classes in your major on day one – classes taught by industry experts with years of experience in the game industry. That means four years of practical courses and learning through firsthand experience. You’ll graduate with a background to rival many candidates who are already working in the field.

The game industry is massive and complex, which means there are plenty of different career options and opportunities just within the business side of game production. Our program includes three concentrations to narrow your field of study and help you to close in on your chosen career path. They are:

• Business Strategy: This concentration focuses on strategic thinking and proficiency in business fundamentals. Flex your creative management muscles and explore fields such as domestic and global business strategy, business finance, and game marketing.
• Content & Community: By pursuing this concentration, you’ll harness knowledge from communication, broadcasting, public relations, and marketing courses to establish a solid skill-set in messaging and content promotion.
• Research & Analytics: While pursuing this concentration, you will dive into the world of user research testing and how it is used to not only improve individual games themselves, but also advance the company as a whole.

By the time you graduate, you will…

• Effectively communicate in all forms and effectively convey ideas, information, and intentions in a manner that is appropriate to the topic, situation, and audience.
• Evaluate the intersections, influences, and social contexts of both game communities and the larger world.
• Identify, formulate, and communicate skillful inquiry—critically and thoroughly examine your own assumptions and those of others.
• Separate complex issues into component parts and synthesize a range of ideas, disciplines, and experiences.
• Understand the natural, physical, social, cultural, economic, or political systems and contexts surrounding entertainment globally in order to make informed, responsible, and sustainable decisions.