Marketing Major

Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.

student surveys her work written out on a white board

Marketing Requires Art & Science

Build digital media skills, learn to interpret vital data, and gain practical experience interning with national brands.

Program Type: Major (BS)

School/Division: Robert P. Stiller School of Business

Required Experiences: Study Abroad; On-Campus Employment Opportunities; 365体育官网

Let us help you find...: Admissions; Current Students College Catalog; Related Majors

Discover your voice. Shape the narrative. Transform the marketplace.

In a world overloaded with content, brands are desperate for marketers who can tell compelling stories that connect with people.

At Champlain, you’ll dive into hands-on marketing courses from your very first semester, building meaningful connections with industry mentors and collaborating with peers on real campaigns—preparing you for a dynamic career while experiencing everything our vibrant campus has to offer.

What is Marketing?

Marketing brings together creative ideas and smart planning to reach the right people. From sales to product development, marketing is a key aspect of business that impacts all parts of an organization. As a Champlain marketing student, you’ll dive into this dynamic field through experiences that balance theory with hands-on practice, setting you up for both personal growth and professional success.
Why study Marketing at Champlain College?

At Champlain, we believe in learning by doing—right from the start. While students at other colleges are still taking basic classes, you’ll already be earning real certifications, building work samples with actual clients, and getting to know professors who remember your name. By the time you graduate, you’ll have both the work experience that employers want and the personal growth that comes from a great college experience.
What will I learn with while studying Marketing?
By the time you graduate, you will …
- Think strategically – Use research and customer insights to create brands people care about
- Communicate across channels – Share ideas clearly in writing, visuals, and digital formats
- Use data smartly – Make choices based on both numbers and creative thinking
- Make ethical choices – Understand the impact of marketing campaigns on people and society
- Keep growing and learning – Stay up-to-date in a field that’s always changing

365体育官网 up for more information!

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Different by Design

Learn by Doing

You’ll work with classmates on projects for well-known Vermont brands like Ben & Jerry’s and Burton, building both your resume and college memories.

Get Certified Early

You’ll earn important certifications like HubSpot and Google Analytics right in your classes, giving you skills that make you stand out while still enjoying campus life.

Work with Real Clients

Starting in your second year, you’ll team up with classmates on projects for real businesses, learning key skills while building teamwork that employers value.

Facts & Stats

92%

of Marketing majors in the Class of 2023 were employed within six months after graduation. That’s success you can see.

8% Growth

The number of market research jobs is expected to grow much faster than average over the next ten years, says the U.S. Bureau of Labor Statistics.

Sample Courses In Marketing

Our classes combine cutting-edge industry knowledge with broader learning. You’ll develop technical skills, creative thinking, and ethical awareness in a friendly community that values your voice.

MKT 210 Consumer Behavior

BUS 310 International Bus. and Macroeconomics

MKT 290 Marketing Internship

MKT 450 Current Topics in Marketing

See the Learning Outcomes for the Marketing major.

View Full Curriculum

This course provides insight into consumer behavior, and how consumers engage in the decision making process. This includes an in-depth study of the internal, external, and situational influences on consumer behavior such as culture, learning, personality and lifestyle, values and motivations. Students will learn to assess current brands’ marketing strategies with respect to consumer behavior and develop an understanding of the impact consumerism has on various global populations.

Prerequisites	Complete BUS-120 or MKT-110.
Credits	3

To understand today’s global economy students will analyze country-specific socio-cultural, economic, political, and legal forces, as well as currency exchange rate mechanisms, tax systems, and other broad financial controls. Students will apply theories and strategies of international business and related macroeconomic principles to real-world issues and cases by conducting country risk assessments and developing foreign market entry strategies. Students will be challenged to identify their own sense of cultural identity through comparisons with differing country-level and individual cultural perspectives and recognize the implications for conducting business in varied cultural contexts.

Prerequisites	Take 30 credits and ECN-255
Credits	3

Marketing students gain practical experience in the workplace as interns in some aspect of marketing to gain in-depth exposure to the marketing field. Through coursework they will reflect on their experience as they explore what it is to be a marketing professional.

Prerequisites	Marketing Majors and Minors only. BUS 120 or MKT 110 and 30 credits completed.
Credits	3

In this upper level marketing course, students will explore in depth a current topic in marketing that is impacting society and business. Given the ever changing nature of marketing there are always new areas to explore, and this course will allow students of all disciplines to engage with an important emerging topic selected by the instructor. This is a required course for marketing students and an elective option for all other majors.

Prerequisites	Any major with 90 credits completed.
Credits	3

Career Possibilities

What jobs can I get with a Marketing degree?

With a Champlain marketing degree and all the experiences that come with it, you’ll be ready for jobs like:

Digital Marketing
Public Relations
Content Management
Directing Communications
Channel Marketing
Marketing Management

You’ll graduate with both the job skills employers want and the personal growth that comes from four great years in a lively campus community.

Sarah Ramsey '12 holds turns face up toward the sun, mountains behind her

Sarah Ramsey Strong Scholarship

The Sarah Ramsey ’12 Strong Scholarship is open to all students at the Stiller School of Business who wish to expand their professional and international experiences through study abroad or an overseas internship program during their junior or senior year.

The fund was established through gifts from family and friends in memory of Sarah Ramsey.

About the Scholarship

Seamless Transition to Grad School

Are you thinking about going to graduate school??Through Champlain College 365体育官网, you can seamlessly go from undergraduate to graduate student, enhancing your skills and career opportunities.

Pathways from Bachelor's to Master's Degree

More Inside Marketing Major

Overview

Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
Curriculum

Learn the fundamentals of marketing and consumer behavior on day one with Champlain's Upside-Down Curriculum.
Faculty

Our Marketing faculty go above and beyond to inspire your curiosity, learning, and growth. Small class sizes foster personal connections and mastery.
Learning Outcomes

Build the essential skills to translate ideas and data into effective communication strategies affecting how consumers and markets interact with one another,

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Marketing Major

Marketing Requires Art & Science